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Our brand was born from a simple idea: to show our tamariki and our whānau it's never to late to chase a dream, embrace your heritage, or start something new.

Every garment we create is a symbol of resilience, creativity, and connection to our roots. Through our designs, we aim to inspire confidence in everyone who wears them-reminding you that your story matters and your potential is limitless.

Tū Maia - Confidence